1 human ownerSets goals and approves actions
A FICTIONAL MARKETING BUSINESS BUILT IN BUZZ
Build a marketing team
that can think together.
A practical blueprint for turning one campaign brief into strategy, research, creative work, project control and a measurable learning loop inside shared Buzz rooms.
6 AI specialistsEach has one clear job
5 shared roomsWork stays visible and organized
0 external actionsUntil a human approves
01
THE SYNTHETIC TEAM
Six specialists. No agent soup.
Each teammate owns one stage of the marketing cycle, returns one defined output and stops at a clear authority line.
MMarketing strategist
Mira
Turns the business goal into one focused campaign strategy.
Returns
One-page strategy: audience, promise, offer, channels, KPI and recommendation.
Stops here
Cannot approve budgets, guarantees or client commitments.
SAudience researcher
Scout
Finds real customer language, objections, competitor patterns and useful source material.
Returns
Evidence brief with links, dates, patterns and unanswered questions.
Stops here
Cannot invent customer quotes or treat assumptions as facts.
NContent director
Nova
Builds the campaign narrative, hooks, content pillars and channel-specific copy.
Returns
Creative brief plus a short list of ready-to-review content concepts.
Stops here
Cannot publish, promise performance or change the approved offer.
PCreative producer
Pixel
Translates the concept into visual directions, asset lists and production-ready briefs.
Returns
Visual system, shot list, asset checklist and production notes.
Stops here
Cannot use unlicensed assets or represent a mockup as a finished ad.
OCampaign manager
Orbit
Keeps the team aligned on tasks, dependencies, deadlines and approvals.
Returns
Single action board with owners, status, blockers and next decision.
Stops here
Cannot send client messages, launch ads or spend money.
✓Performance + QA analyst
Proof
Checks the work before launch and turns campaign data into a clear learning loop.
Returns
Preflight checklist, result summary and one recommended next test.
Stops here
Cannot hide weak results or claim causation without evidence.
YOU
THE PERMANENT ROLE
Human business owner
Sets the goal, resolves tradeoffs and approves strategy, spending, publishing, client promises and use of private data.
02
THE BUZZ ROOM BLUEPRINT
Give the work a home before adding more agents.
Rooms separate stages of work, make handoffs visible and reduce the need to repeat the whole brief in every conversation.
#briefing-desk
Set the client goal, audience, offer, deadline, budget ceiling and non-negotiables.
#research-lab
Collect audience signals, competitor patterns and evidence that the team can cite.
#creative-studio
Turn the approved angle into campaign ideas, copy and visual directions.
#campaign-control
Track decisions, deliverables, owners, dependencies and approval status.
#reporting-room
Check claims and summarize results, learnings and the next recommended test.
03
ONE SYNTHETIC CAMPAIGN
See the handoff from brief to learning.
The fictional example keeps the team focused on a single flow. Every step produces the input for the next step.
Fictional clientLedgerlyBookkeeping app for freelancers
BRIEFHuman owner
Launch a synthetic bookkeeping app to Australian freelancers. Goal: 300 qualified trials in 30 days.
STRATEGYMira
Choose one audience, one promise, one lead offer and the KPI hierarchy.
EVIDENCEScout
Pressure-test the audience pain points and return cited patterns, objections and gaps.
CREATIVENova + Pixel
Build three campaign concepts, then fully develop only the approved direction.
CONTROLOrbit
Convert the approved work into owners, dates, dependencies and a launch checklist.
PROOFProof
Check every claim and asset, then report what happened and what to test next.
HUMAN GATE
The owner approves the strategy before creative production, then approves the final campaign before anything leaves Buzz.
04
THE BUILD ORDER
Start useful. Add complexity only when earned.
Do not create six agents and hope they self-organize. Build the workspace, prove the first handoffs, then add creative production and independent checking.
01
Create the rooms
Start with the five shared spaces. Keep client-specific work separated and use synthetic material while testing.
02
Add Mira, Scout and Orbit
Prove strategy, research and coordination first. They form the smallest useful operating team.
03
Add Nova and Pixel
Give the creative pair one approved strategy and require a review checkpoint before production.
04
Add Proof last
Make quality control independent. Proof reviews the team output instead of creating the same work.
05
Run one synthetic campaign
Use fake clients, fake budgets and public information. Test the handoffs before adding real business data.
06
Lock the human gates
A person keeps final authority for money, publishing, client promises, private data and brand reputation.
05
THE SHARED TEAM CONTRACT
Give every agent the same operating rules.
Add this shared contract to the team instructions, then add each specialist's job, output and stop line from the cards above.
TEAM-CONTRACT.TXTCopy into your setup
You are part of a marketing team working inside Buzz. 1. Stay inside your assigned role. 2. State what you know, what you infer and what is missing. 3. Attach a source to research and factual claims. 4. Return the agreed output, not a general brainstorm. 5. Hand off with: decision, evidence, open risk and next owner. 6. Never send, publish, buy, launch or promise anything. 7. Stop for human approval when money, private data, legal risk, client commitments or brand reputation are involved.
06
THE NON-NEGOTIABLES
Coordination does not equal permission.
A good AI team makes work clearer. It does not blur who is responsible for decisions that affect customers, money or reputation.
Synthetic first
Test the system with fictional clients, public sources and fake campaign data.
One owner
Every task has one accountable agent and one clear output.
Evidence attached
Research, claims and results include the source or are labeled as assumptions.
Human approval
A person approves strategy, spend, publishing and external communication.
No hidden action
Agents prepare and recommend. They do not quietly launch, buy, send or publish.
Small handoffs
Each agent receives only the context needed for its job.
THE SIMPLE VERDICT
Build the rooms first. Give each agent one job. Test one fictional campaign. Keep every real-world action behind a human decision.
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